From Awareness to Action:
Scaling Luxewall Through Email
A full-funnel email strategy that drove engagement, boosted sales, and built lasting customer relationships.
+42% increase in overall email engagement within the first 90 days of launch
+31% lift in click-through rate from creative and subject line testing
$275K+ revenue attributed directly to automated flows and campaigns
25% of total site revenue driven by Klaviyo automations
Welcome flow conversion rate up 18% after segmentation updates
Abandoned cart recovery up 22% through optimized send timing and product imagery
A/B testing cadence doubled, leading to consistent month-over-month performance gains
List growth up 3× through embedded form strategy and pop-up incentive tests
Luxewall is a new brand focused on high-end wall panels that look incredible and improve sound in any space. When I joined the project, my goal was simple—turn curiosity into real momentum. I built out the full email strategy from the ground up, including launch campaigns, automated flows, and testing that helped the brand find its voice fast. Within a few months, email became one of Luxewall’s most consistent and reliable growth channels.